Subliminal Groove Records

Subliminal Groove Records
Founded 2012
Founder Justin Lee
Genre Varieties of metal
Country of origin Canada
Location Ontario, Canada
Official website www.subliminalgroove.com

Subliminal Groove Records is an independent record label focused on niche extreme metal bands. The label was founded in Montreal, Canada in 2012 by Justin Lee and has developed a reputation for signing progressive and underground artists. It is most active in online distribution and social media, while expansions of physical presence are planned.[1][2]

History

Subliminal Groove Records was founded by Justin Lee in 2012 shortly after his graduation from McGill University. Lee formed the label with the goal of bringing together unsigned underground metal artists and promoting them to a wider audience and has noted that this, and not profit, is his primary goal in running the label. Consequently he works a full-time job unrelated to Subliminal Groove Records and manages the label after his work hours. The label's name was inspired by the sounds Lee hoped to promote, which he has summarized as progressive metal with some djent tones.[1]

Music

From its formation, Subliminal Groove Records searched for distinctive underground metal bands to support. The first artist the label signed was The Room Colored Charlatan, and Ascariasis, Foreboding Ether, The Engineered, and Ovid's Withering quickly followed (Ascariasis has since left).[1] The label continued to sign numerous other artists including Kardashev, Nexilva, and Separatist.[3] The genres represented on Subliminal Groove Records' roster can be described as combinations of progressive metal, black metal, technical metal, deathcore, and death metal, with melodic and orchestral elements.[2][4][5][6]

Roster

[1][3][4][5][6][7][8]

Current artists

  • Change of Loyalty
  • The Engineered
  • Foreboding Ether
  • The Healing
  • Kardashev
  • Nemertines
  • Nexilva
  • The Parallel
  • The Room Colored Charlatan
  • Separatist
  • Vitalism

Former artists

  • Ascariasis
  • Delusions of Grandeur
  • littledidweknow
  • Lorelei
  • Ovid's Withering
  • Slice the Cake
  • Xehanort

References

  1. 1 2 3 4 John Whitmore. "Inside Subliminal Groove Records: An Interview with SG Founder Justin Lee". The Circle Pit.
  2. 1 2 "Subliminal Groove Records Signs Separatist". Heavy Blog is Heavy.
  3. 1 2 "Subliminal Groove Records". The Metal Archives.
  4. 1 2 "Xehanort Sign to Subliminal Groove Records". Planet Mosh.
  5. 1 2 Greg Kennelty. "Album Review: Ovid's Withering - Scryers of the Ibis". Metal Injection.
  6. 1 2 "Nemertines "Death, My Love" Review". Total Deathcore.
  7. ↑ "Change of Loyalty". Got Djent.
  8. ↑ "Kardashev". The Metal Archives.
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