Surreptitious advertising

Surreptitious advertising refers to secretive communication practices that might mislead the public about products or services. According to the Television Without Frontiers (TWF) Directive [1] from the EU, misleading representations of products are considered intentional "in particular if it is done in return for payment or for similar consideration".

References

  1. ↑ EU advertising laws can apply to surreptitious ads even if payment not made, rules EC, 13 June 2011
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