TP-Link
 | |
Native name | 普联技术有限公司 |
|---|---|
| Private | |
| Industry | Networking equipment |
| Founded | 1996 |
| Founder |
Zhào Jiànjūn Zhào Jiāxīng |
| Headquarters | Shenzhen, Guangdong, China |
Area served | Worldwide |
| Products | Hubs, Routers, DSL/Cable Gateways, Switches, Wireless Access Points, Storage and security IP cameras |
| Revenue | $1.9 Billion (2013)[1] |
Number of employees | 21,849 Worldwide (Dec 2013) |
| Website |
www |
TP-Link (Chinese: 普联技术, stylized as tp-link), is a Chinese manufacturer of computer networking products based in Shenzhen, Guangdong.
History
TP-Link was founded in 1996 by two brothers, Zhào Jiànjūn (赵建军) and Zhào Jiāxīng (赵佳兴), with a network card they had developed. The company name was based on the concept of "twisted pair link", a kind of electromagnetic cabling, hence the "TP" in the company's name.[2]
TP-Link sells through multiple sales channels globally, including traditional retailers, online retailers, wholesale distributors, direct market resellers ("DMRs"), value-added resellers ("VARs") and broadband service providers. Its main competition includes companies such as Netgear, Buffalo, Belkin, Linksys, D-Link and Asus.
TP-Link began its first international expansion in 2005. In 2007, the company moved into its new 100,000 square meters headquarters and facilities at Shenzhen's Hi-Tech Industry Park. TP-LINK USA was established in 2008.[3]
In September 2016, TP-Link unveiled a new logo and slogan, "Reliably Smart"; the new logo is meant to portray the company as being a "lifestyle"-oriented brand as it expands into smart home products.[4][5]
Product ranges
TP-Link products include wireless routers, ADSL, range extenders, routers, switches, IP cameras, powerline adapters, print servers, media converters, wireless adapters and power banks. TP-Link also manufactured the OnHub router for Google.[4]
Manufacturing
TP-Link is one of the few major wireless networking companies to manufacture its products in-house as opposed to outsourcing to original design manufacturers (ODMs). The company says this control over components and the supply chain is a key competitive differentiator.[6]
References
- ↑ "About TP-LINK - Welcome to TP-LINK". Tp-link.com. Retrieved 2014-03-07.
- ↑ "Network-gear firm TP-Link thinks big in US market|Across Americas|chinadaily.com.cn". Usa.chinadaily.com.cn. 2013-04-05. Retrieved 2014-03-07.
- ↑ Richard Xu (2013-09-15). "Richard Xu, Vice President - TP-Link". Businessinterviews.com. Retrieved 2014-03-07.
- 1 2 "TP-Link Transforms From Purveyor of Fine Tools to Smart Life Enabler". CNET. Retrieved 28 September 2016.
- ↑ "Introducing The New TP-Link®-TP-Link Unveils Completely New Look and Brand Identity". TP-Link. Retrieved 28 September 2016.
- ↑ "TP-LINK Targets Aggressive U.S. Expansion, VARs Included". CRN. Archived from the original on 5 January 2012. Retrieved 2014-03-07.