Tarepanda

Tarepanda

Tarepanda (たれぱんだ) is a cute panda character owned by the company San-X サンエックス (San Ekkusu). The term "tare" (垂れ) means "lazy" or "droopy" in Japanese.[1]

History

Creation

Tarepanda is licensed by San-X, the company that introduced Tarepanda stickers in 1995. It was designed by Hikaru Suemasa (末政ひかる) and was inspired when she was being tired.

Characteristics

Tarepanda is a character that moves by rolling over, with a record speed of 2.75 m/h.[1][2] Tarepanda's favorite food is mochi (餅), especially suama (寿甘).[1][3]

Popularity

In February 1998, San-X launched Tarepanda erasers and letter pads, which proved enormous hits. San-X believed these products were successful because they were released shortly after the Asian financial crisis of autumn 1997, a time when many people in Japan were facing layoffs and, consequently, were sympathetic toward a "worn-out" panda character.[4] By 1999, sales of Tarepanda goods had reached 30 billion yen.[4] Character Databank, a Japanese character popularity monitoring firm, has claimed Tarepanda was a huge hit in Japan.[5] It was rated one of the most popular characters in Japan for its cuteness.

Merchandise

Picture books

Sticker books

Videos

Games

Computer

References

  1. 1 2 3 San-X.net. (2011). Tarepanda. Retrieved May 29, 2011, from http://www.san-x.jp/characters/tarepanda.html
  2. ↑ Roach, M. (1999). Wired 7.12: Cute Inc. Retrieved may 29, 2011, from
  3. ↑ Tariepie. Retrieved May 29, 2011, from http://tarepie.tripod.com/sum3.htm
  4. 1 2 Takuya Hamashima, "Stressed out? You need 'virtual healing'!", Yomiuri Shimbun, November 27, 1999, at 7.
  5. ↑ Tabuchi, Hiroko (May 14, 2010). "In Search of Adorable, as Hello Kitty Gets Closer to Goodbye". NYTimes.com.
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