Taxi Media

Taxi Media is a taxi advertising company based in London, UK. On 1 September 2011, Taxi Media was acquired by VeriFone and now operates as VeriFone Media. It was previously owned by Clear Channel but was acquired by Taxi Promotions in 2009 for several million pounds.^[1] It was reported that Taxi Media was in discussion with the Organising Committee of the 2012 Olympic games. They have also opened a new design and print studio to strengthen its facilities.^[2]

Notable clients

The South African tourist board used taxi advertising in 1999 to fuel African tourism.^[3] Bargain Booze advertised on 75 taxis to promote their product to the Merseyside audience.^[4]

Promotions

In the past Taxi Media has been known to offer free taxi rides as a way of promoting taxi advertising in London. A famous case of this was in 2006 when Taxi Media offered free cab rides for 10 weeks.^[5]

Taxi Media made headlines in the outdoor advertising arena when they announced they would be offering two week advertising campaigns. This was the first of its kind in the UK.^[6]

Cape Town Excite Taxis Cabs Advertisement Shimansky

Taxi advertising formats

There are many formats of taxi advertising that have been popularised in the UK. Full Livery is whereby the entire black cab is covered in an advertisement. Other formats are Supersides, megasides, and flexisides where the side of the taxi exclusively displays advertising.^[7]

In 2001 Taxi Media began offering advertising on flip up seats.^[8]

Arbeiten in Kapstadt Cape Town Excite Taxi Cabs

Taxi Media have since offered branded receipts as a means of advertising.

References