Medion

Medion AG
Aktiengesellschaft
Traded as FWB: MDN
Industry Electronics
Founded 1982[1]
Headquarters Essen, Germany
Area served
 United States, Europe, Asia-Pacific
Products computers
televisions
refrigerators
toasters
fitness equipment
Revenue € 1.43 billion (2011) [2]
Owner Lenovo
Number of employees
 1013 (2011)
Website Medion Global Site

Medion AG is a German consumer electronics company owned by Lenovo. It operates in Europe, the United States, and the Asia-Pacific region. The company's main products are computers and notebooks, but also smartphones, tablet computers, digital cameras, TVs, refrigerators, toasters, and fitness equipment.

On 1 June 2011, the Chinese multinational Lenovo Group (LNVGY) announced plans to acquire Medion AG. Since August 2011 they hold the majority stake in Medion.[3]

Products

Medion products in Australia and the United States are available exclusively at Aldi and Super Billing Computers, with some products (such as DVD players) branded as Tevion (Aldi's own brand). Some of their laptops used to sell in North America in Best Buy stores and were sold in Canada at Future Shop as Cicero Computers.

In the United Kingdom, Medion products, including laptop and desktop computers, have been sold by Aldi, Sainsbury's, Somerfield, Woolworths, and Tesco, as well as being sold direct through Medion's own Web site and various other on-line retailers.

Medion Akoya E1210.

Sponsorship

Medion sponsored Sahara Force India through Formula One Team driver Adrian Sutil in Formula One in 2007 to 2011, until Sutil left the team. In 2013 Sutil returned to Sahara Force India, and Medion returned as a sponsor. Sutil and Medion left the sport at the end of 2013.

Medion Brands

Other brands used on Medion products:

These Medion products can be recognized by the serial number starting with "MD" or "LT".

References

  1. ↑ "Medion: the Retail "Orchestrator" in the Computer Industry" (PDF). Personal Computing Industry Center. Personal Computing Industry Center. 2006. Retrieved 2007-10-23.
  2. ↑ Medion Annual Report 2011
  3. ↑ China Tech News: Lenovo Completes Acquisition Of Majority Stake In Medion
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