Then and Now (retailer)

Then and Now
Privately owned company
Industry Online fashion retail
Founder Lian Michelson
Headquarters United Kingdom
Area served
 World Wide
Products Fashion, fashion accessories, home accessories
Website http://www.thenandnowshop.com/

Then and Now (also Then and Now Shop) is a London-based Internet retailer that sells past season designer clothes and accessories at substantial discounts, as well as current-season items from designer names.

History

Then and Now was established in Farringdon in December 2011 by Lian Michelson, a former Morgan Stanley trader. It works direct with suppliers to offer sales direct from the site and also includes links to affiliates, for which it receives a commission on subsequent purchases.[1] The original inspiration for the site came about when Michelson noticed an absence of discounted menswear online, although the site was established to offer both men's and women's clothing and accessories.[2]

Range

The luxury goods retailer gets its name from selling past seasons' clothes at discounts of up to 75 per cent, as well as current designer collections.[3] These include established brands such as Yves Saint Laurent and newer names such as Rick Owens.[4] The range includes website exclusives, such as beauty goods from Essie and fashion from Eugene Lin.[5][6] The site works in partnership with other retailers to supply ranges for women, men, children and home.[7][8][9]

References

  1. ↑ Owens, Vicki (25 March 2012). "Ex-banker's passion for online shopping forms inspiration for new e-commerce firm". Daily Mail This is Money. Retrieved 31 March 2014.
  2. ↑ Staff. "THEN AND NOW: An Interview With Founder Lian Michelson". Money Maker Magazine. Retrieved 31 March 2014.
  3. ↑ Akbareian, Emma (31 August 2012). 50 Best Online Clothes Shops "The 50 best online clothes shop" Check |url= value (help). The Independent. Retrieved 31 March 2014.
  4. ↑ Walker, Harriet (23 July 2012). "Net gains: How the web made us a nation of designer fashion bargain hunters". The Independent. Retrieved 31 March 2014.
  5. ↑ staff. "Top of the shops". Planet Notion. Retrieved 31 March 2014.
  6. ↑ "Then and Now is right on time". ELLE. Retrieved 31 March 2014.
  7. ↑ ELLE UK, Then and Now is right on time
  8. ↑ Carter, Astrid. "Then and Now". Style Nest. Retrieved 31 March 2014.
  9. ↑ Staff. "Site of the Week". Sheer Luxe Magazine. Retrieved 31 March 2014.


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