Thrillist Media Group

Thrillist Media Group
Private
Founded 2004 (2004)
Founder Ben Lerer – Adam Rich
Headquarters New York, NY, USA
Number of employees
 More than 300
Website thrillistmediagroup.com

Thrillist Media Group is a digital media company consisting of food, drink, and travel website Thrillist, and fashion site JackThreads. The company's sites collectively reach over 16 million monthly subscriptions. The company was founded in 2004, and is based in New York City.

Former brands operated by the company include Thrillist Rewards, The Crosby Press, and Supercompressor.

History

Ben Lerer (2016)

Thrillist was founded in 2004 by college friends Ben Lerer and Adam Rich. They graduated from the University of Pennsylvania in 2003 and moved to New York City. Lerer is the CEO[1] and Rich serves as editor-in-chief.[2] Lerer and Rich sent the first Thrillist e-mail newsletter in 2005 to 600 friends. By 2014, the company posted revenue over $100 million.[3]

Expansion

Since its launch in 2005 in New York City, Thrillist has expanded into over 30 additional markets including: Los Angeles (launched in 2006),[4] San Francisco (launched in 2007),[5] Chicago (2007),[6] Las Vegas (2007),[7] Boston (2008),[8] Miami (2008),[9] Atlanta (2008),[10] Philadelphia (2009),[11] Washington, D.C. (2009), Dallas (2009),[12] Seattle (2009), Austin (2009),[13] London (2010),[14] San Diego (2010),[15] Denver (2010), Portland (2010),[16] Minneapolis (2011),[17] Detroit (November 2011).[18] Atlantic City (May 2012),[19] New Orleans (2013),[20] Houston (2014),[21] Nashville (2014),[22] Louisville (2014),[23] Memphis (2015),[24] Milwaukee (2015), Pittsburgh (2015) and Charlotte (2015).[25] Thrillist also publishes a daily “Thrillist Nation” edition.

Properties

In May 2010, Thrillist acquired online mens fashion retailer JackThreads.[26]

In February 2012, Lerer announced the creation of the Thrillist Media Group (TMG), which combined the Thrillist, deal site Thrillest Rewards, and JackThreads.[27] In August 2012, the media group led a $13 million fundraising round, from OAK, the Pilot Group, and Lerer Ventures.[28]

In March 2013 TMG discontinued Thrillist Rewards, citing slow growth, and also launched The Crosby Press, a site designed to market JackThreads products by providing content aimed at a target audience of men in their late teens to early twenties.[29] By May 2015, The Crosby Press had been closed by TMG.[30] In October 2013, TMG launched the tech site Supercompressor, which focused on gear and gadgets for a young male audience.[31] Supercompressor has also been discontinued.

Notes

  1. ↑ "Ben Lerer – 2010 – 40 Under Forty | Crain's New York Business". Mycrains.crainsnewyork.com. Retrieved 20 October 2011.
  2. ↑ 30 Under 30 2009 - Thrillist Profile - Adam Rich, Ben Lerer. Inc.com (2009-10-01). Retrieved on 2013-08-17.
  3. ↑ Tate, Ryan (18 August 2014). "The Newsletter That Became a $100M Business Selling Stuff to Dudes". Wired. Wired. Retrieved 18 August 2014.
  4. ↑ Kelly, David (16 October 2011). "Travel - vacation, travel guide, travel advice, itineraries - latimes.com". Los Angeles Times. Retrieved 20 October 2011.
  5. ↑ Kim, Ryan (15 July 2011). "Thrillist aims to become Daily Candy for men | The Technology Chronicles | an SFGate.com blog". San Francisco Chronicle. Retrieved 20 October 2011.
  6. ↑ "Hypertext: New Thrillist Chicago starts strong, dudes". Featuresblogs.chicagotribune.com. 19 March 2008. Retrieved 20 October 2011.
  7. ↑ "Thrillist expands to Las Vegas". Valleywag.gawker.com. Retrieved 20 October 2011.
  8. ↑ Goldstein, Meredith (19 June 2008). "A site devoted to cool guy stuff – The Boston Globe". Boston Globe. Retrieved 20 October 2011.
  9. ↑ Davis, Noah (19 August 2008). "Thrillist, Jealous of Daily Candy, Expands to Miami – FishbowlNY". Mediabistro.com. Retrieved 20 October 2011.
  10. ↑ "Thrillist Announces Atlanta Expansion". Centernetworks.com. 16 December 2008. Retrieved 20 October 2011.
  11. ↑ "New newsletter brings 'thrills' to Philadelphia". The Daily Pennsylvanian. 16 February 2009. Retrieved 20 October 2011.
  12. ↑ "Thrillist Coming Soon to Dallas | FrontBurner". Frontburner.dmagazine.com. 16 April 2009. Retrieved 20 October 2011.
  13. ↑ Kate Weidaw. "New Web site for Austin men launches". KXAN.com. Retrieved 20 October 2011.
  14. ↑ Frances Gibb Legal Editor. "The Times | UK News, World News and Opinion". London: Business.timesonline.co.uk. Retrieved 20 October 2011.
  15. ↑ Diego, San (11 June 2010). "Man's New Best Friend Arrives in San Diego – Around Town – Spring-Summer 2010 – San Diego". Sandiegomagazine.com. Retrieved 20 October 2011.
  16. ↑ "Patrick Coleman Watch: Check Out Thrillist! | Blogtown, PDX". Blogtown.portlandmercury.com. 11 November 2010. Retrieved 20 October 2011.
  17. ↑ Miller, Matt. "Twin Cities Metro | Fashion | Calling All Cool Guys". Metromag.com. Retrieved 20 October 2011.
  18. ↑ Woods, Ashley. "Detroit media goes mainstream: Huffington Post, Thrillist and Curbed launch new Detroit outposts". Mlive.com. Retrieved 1 November 2011.
  19. ↑ Stoeffel, Kat. "Thrillist Launches Atlantic City 'Pop Up' Edition". Observer.com. Retrieved 24 August 2012.
  20. ↑ Manafy, Michelle. "Thrillist Takes Young Guys Global: Launches Travel Vertical". MIN. MIN. Retrieved 7 November 2015.
  21. ↑ Guillen, Darla. "Mega Listicles". Eater. Eater. Retrieved 7 May 2014.
  22. ↑ Boyer, E.J. "Thrillist Media Group launching a Nashville edition". Nashville Business Journal. Retrieved 10 June 2014.
  23. ↑ Adams, Kirby. "The Buzz | The Thrillist has invaded Louisville". The Courier Journal. The Courier Journal. Retrieved 11 August 2014.
  24. ↑ Nichols, Meagan. "New site offers advice on where to eat, drink and be merry in Memphis". Memphis Business Journal. Memphis Business Journal. Retrieved 28 Jan 2015.
  25. ↑ Peralta, Katherine. "Thrillist Charlotte to launch May 6". charlotteobserver.com. Charlotte Observer. Retrieved 29 April 2015.
  26. ↑ McMahan, Ty (13 May 2010). "Is Thrillist The Future of Media? – Speakeasy – WSJ". The Wall Street Journal. Retrieved 20 October 2011.
  27. ↑ Del Ray, Jason (7 February 2012). "Thrillist Hires New Head of Sales, Forms Thrillist Media Group". AdAge. Retrieved 13 February 2012.
  28. ↑ Kafka, Peter. "Dude, Here's Your Series A: Ben Lerer's Thrillist Raises $13 Million". AllThingssD.
  29. ↑ Del Rey, Jason (March 6, 2013). "Thrillist Media Launches 'The Crosby Press' to Finally Solve Content + Commerce Puzzle". Advertising Age. Retrieved March 26, 2016.
  30. ↑ Foster, Tom (May 29, 2015). "How Ben Lerer Succeeded Where So Many Others Failed". Inc. Retrieved 26 March 2016.
  31. ↑ Shields, Mike. "Thrillist Is Launching a Tech Publication". Adweek. Adweek. Retrieved 6 October 2013.
This article is issued from Wikipedia - version of the 6/3/2016. The text is available under the Creative Commons Attribution/Share Alike but additional terms may apply for the media files.