Truveo

Truveo, Inc.
Type of business Subsidiary of AOL
Type of site
 Video search engine
Available in Multilingual
Founded 2004
Headquarters San Francisco, California, United States
Founder(s) Timothy Tuttle
Adam Beguelin
Key people Pete Kocks
Arnaud Mauvais
Moninder Jheeta
Kaveh Nafissi
Brett Barros
George Kola
Website www.truveo.com
Registration optional
Launched 2005
Current status Inactive

Truveo is a search engine for Web video, based in San Francisco and operated by AOL. Truveo was founded in 2004 by Timothy Tuttle and Adam Beguelin.[1] Truveo launched its first commercial video search service in September 2005.[2] Truveo was acquired by AOL in January 2006.[3] The name Truveo is a combination of the modern French verb trouver (meaning "to find") and the Latin term video (meaning "I see").

In addition to operating its own search engine at truveo.com, Truveo powers video search on hundreds[4] of websites including AOL Video, AOL Search, Microsoft websites, Sports Illustrated, Brightcove, CBS Radio websites, Qwest, CNET Search.com, CSTV, Excite, Flock, Infospace, Kosmix, Netvibes, Pageflakes, Widgetbox, and others.[5][6][7]

Truveo claims to be one of the largest and most widely used video search engines, indexing over 600 million videos and reaching 75 million unique visitors every month across all websites it powers.[8][9][10] As of March, 2008, the Alexa traffic ranking for the truveo.com website alone was about 600.[11]

In 2008, Pete Kocks, Truveo's chief architect took over as general manager of Truveo. In December 2010, Truveo launched a new version of video search that included:

The celebrity search feature uses a novel approach of detecting a person's vocal fingerprint to find when celebrities appear online. An overview of the technology is provided in this video.

As a Web-wide video search engine, Truveo competes with Google Video, Bing Video, and Blinkx among others. The site claims that its web crawling technology can find more videos and better metadata than conventional web crawlers for video.

As of 2016, the website redirects to Aol On.

History

International address

Country/Religion Websites Language
 Australia http://au.truveo.com/ English
 United States http://www.truveo.com/ English

References

  1. ↑ About Truveo, by Truveo, Inc., retrieved on March 25, 2008.
  2. 1 2 Truveo - Video Search, by Michael Arrington, TechCrunch, September 21, 2005.
  3. 1 2 AOL Acquired Video Search Engine Truveo, by Greg Sandoval, CNet News.com, January 10, 2006.
  4. ↑ Awesome: AOL's Truveo Launches New Video Destination Page for "All the Video on the Web", by Andy Plesser, Beet.TV, August 16, 2007.
  5. ↑ CBS Radio Pacts With AOL's Truveo, by Katy Bachman, Mediaweek, November 28, 2007.
  6. ↑ AOL's Truveo Builds Video Search Network With 40 Million Users, by Greg Sterling, Search Engine Land, June 20, 2007.
  7. ↑ Truveo Unlocks Sports Videos From SI Vault, by David Utter, WebProNews, March 22, 2008.
  8. 1 2 Truveo Index Hits 100 Million Videos, by Greg Sterling, Search Engine Land, January 4, 2008.
  9. 1 2 Truveo Aims for A Billion Indexed Videos, by David Utter, WebProNews, January 3, 2008.
  10. 1 2 AOL's Greatest Hits, by Kate Rockwood, Fast Company, April 2008.
  11. ↑ truveo.com - Traffic Details from Alexa, Alexa, retrieved on March 25, 2008.
  12. ↑ AOL Set to Roll Out New Services, CNN Money, February 20, 2006.
  13. ↑ Microsoft Upgrades Live Search Offerings, by Chris Sherman, Search Engine Warch, September 12, 2006.
  14. ↑ AOL Opens Video Search Engine to Developers, by Carline McCarthy, CNet News.com, September 18, 2006.
  15. ↑ Truveo Growing 50% Per Month, Says Video Search Becoming More Important, by Michael Arrington, TechCrunch, June 19, 2007.
  16. ↑ AOL Relaunches Truveo Video Search Site, by K.C. Jones, InformationWeek, August 17, 2007.
  17. ↑ Truveo Video Search Is Well Worth Patience, by Katherine Boehret, The Wall Street Journal, August 22, 2007.
  18. ↑ Truveo: A Better Way to Find Video, by Harry McCracken, PC World, August 16, 2007.
  19. ↑ AOL Takes Truveo Video Search Worldwide, by Jeremy Kirk, InfoWorld, October 31, 2007.
  20. ↑ Video Search Engine Truveo Expands To More Countries, by Greg Sterling, Search Engine Land, December 11, 2007.
  21. ↑ AOL's Truveo relaunches as improved video search destination, by Greg Sterling, Search Engine Land, Jun 25, 2009 at 10:10am ET
  22. ↑ Truveo launches video search app on Facebook by Mark Walsh, June 10, 2010, 10:21 PM
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