Vel Soap

This article is about a detergent brand. For other uses, see Vel (disambiguation).

Vel Soap or Vel Detergent (from the slogan "Mar-VEL-ous")[1] is a soap liquid detergent by Colgate-Palmolive. Introduced in the United States in the late 1940s,[2]:123 the product was sold in places such as Argentina, Mexico, Puerto Rico, Venezuela and other Latin American countries as well as in Scandinavia.[2]:128[3] In Mexico, it was sold as Vel Rosita (Vel Pink). This was due to the liquid being pink as well as the bottles it was sold in.

In 2002, the brand was retired, but survives on the Danish market.[4][5]

  1. ↑ Steve Rivkin; Fraser Sutherland (13 January 2005). The Making of a Name: The Inside Story of the Brands We Buy. Oxford University Press. pp. 124–. ISBN 978-0-19-988340-0.
  2. 1 2 Jim Cox (23 May 2008). Sold on Radio: Advertisers in the Golden Age of Broadcasting. McFarland. pp. 123–. ISBN 978-0-7864-5176-0.
  3. ↑ "Colgate.com - News".
  4. ↑ "Colgate Palmolive: markedets førende inden for produkter til tandpleje, personlig pleje, rengøring og vask." (in Danish). Colgate Palmolive Denmark.
  5. ↑ Kuo-Yann Lai (23 August 2005). Liquid Detergents. CRC Press. pp. 232–. ISBN 978-1-4200-2790-7.


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