Vita Green

Vita Green Health Products Co., Ltd.
Private company
Industry Health & Beauty
Founded 1993
Headquarters Hong Kong, China
Products Vita Green Lingzhi, Vita Hair, Vita Calm, Green Lingzhi Honey, G.E Yunzhi Essence
Number of employees
 > 400 [1]
Website http://www.vitagreen.com

Vita Green Health Products Co., Ltd. (Chinese: 維特健靈), also as known as Vita Green, is a manufacturer and distributor of health and beauty products in Hong Kong. The company was set up in 1993 with two GMP certified factories.[2] Vita Green has developed from its Hong Kong base and now has offices in Asia, Europe and United States.[1] It is primarily known for its line of Doctor's Choice brand vitamins, available in Mannings and Watsons locations throughout the region, as well as its traditional Chinese medicine line, which includes products such as Lingzhi and Bird's Nest. Vita Green frequently supplies traditional Chinese herbs to universities and laboratories for scientific studies.[3][4]

In 2008, Vita Green Lingzhi received the Hong Kong Top Brand Award.[5]

Development

Vita Green Health Products Co., Ltd. invested a GMP certified plant in 1992 in Guangxi. Since its establishment in 1993, the company owns more than 15 proprietary brands and sells over 150 products. Vita Green has kept expanding its business since 2000 and has chain stores in Causeway Bay, Tsim Sha Tsui and Sha Tin etc.

Social Responsibility

Vita Green Charitable Foundation[6] has established on 28 June 2009. It donates financial aid to needed associations and individuals. The Foundation is operated and funded by the Vita Green Group. All applications will initially be evaluated by a Selection Committee (‘the Committee’) consisting of a team of 5 professionals.

Products

Spokesperson

YearSpokespersonProducts
2001Fu MingxiaOS 21
2003–2004Lawrence NgVita Hair, Vita Hair Tonic
2005–2006Dayo WongVita Hair, Vita Hair Tonic
2008Carol ChengLingzhi, Vita Yin Yang, Bird’s Nest.
2008–2009Chung Ka YenVita Joy
2007–NowSammy LeungVita Hair, Vita Hair Tonic
2007–2010Renee TaiHerba Precious
2010-NowTeresa MoVita Green Lingzhi, Vita Yin Yang, Vita Calm, Glucobest, G.E Yunzhi Essence, Vita Green Lingzhi Honey, Vita Joy, Bird’s Nest
2011-NowWayne LaiVita Green Lingzhi, Vita Yin Yang, Glucobest, Herba Precious, Vita - CM

Prize and Award

Product/BrandYearAward
Vita Green2011Prime Awards for Brand Excellence 2011
2010Hong Kong Commercial Daily – Asia Pacific Excellent Enterprise Award
2010Capital Weekly – PRO Choice 2010
2010TVB Popularity Award - The Best Chinese Health Products
2010Reader’s Digest Trusted Brand – Gold Award
2009–2011《Take me Home》The best for home-Chinese Supplements
2009–2010Merchants Accredited under the Quality Tourism Service (QTS) Scheme
2008《Capital Entrepreneur》Brands Original from Hong Kong 2008
2007ISO 9001:2008
2005–2009Caring Company
2004, 2009Superbrands Award
Lingzhi2009–2010《Wen Wei Po》Most Renowned Original Brand which Influenced China for 60 years
2008–2009Hong Kong Top Brand
2005Best of the Best Award at Watson’s the Chemist
2001–2004Watson’s the Chemist Health & Beauty Award: The Best Selling Lingzhi Product
2004Oracle Market Research: Recommended and Trusted by Most Doctors
2002–2009The Nielsen Company﹕No.1 Seller for 7 consecutive years
Vita Hair 2009Express Weekly Top 10 Brand’s spokesperson Award 2009
2009Hong Kong Top Brand
2000–2004Watson’s the Chemist Health and Beauty Award: The Best Selling Oral Herbal Hair Product
Doctor's Choice2009–2011Reader’s Digest Trusted Brand – Platinum Award
2009–2010Maire Claire – The Best Label Award (MVM for Women)
2009–2011《Take me Home》The best for home-Vitamins
2005–2008Reader’s Digest Trusted Brand – Gold Award
2010–2011Maire Claire – The Best Label Award (400 IU Vitamin E)
G.E Yunzhi Essence20102010 Hong Kong Top Brand
OS212007OS21 Ice cream﹕The better Anti Ageing Product
Vita Calm2002–2004Watson’s the Chemist Health & Beauty Award: The Best Selling Herbal Sleeping Product - Silver Award
Lingzhi Honey2004Watson’s the Chemist Health & Beauty Award: The Best Selling Kid’s Health Product – Silver Award

References

  1. 1 2 Vita Green "Philosophy" page
  2. ↑ Hong Kong Chamber of Commerce
  3. ↑ British Journal of Nutrition (.pdf)
  4. ↑ Elsevier Enzyme and Microbial Technology (.pdf)
  5. ↑ Hong Kong Top Brand Awards
  6. ↑ Vita Green Charitable Foundation
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