WCGQ

WCGQ
City Columbus, Georgia
Broadcast area Auburn, Alabama, Columbus, Georgia
Branding Q107.3
Slogan Today's Best Music
Frequency 107.3 MHz
First air date 1974
Format Top 40 (CHR)
ERP 100,000 watts
HAAT 308.0 meters
Class C0
Facility ID 72089
Transmitter coordinates 32°28′0″N 85°3′20″W / 32.46667°N 85.05556°W / 32.46667; -85.05556Coordinates: 32°28′0″N 85°3′20″W / 32.46667°N 85.05556°W / 32.46667; -85.05556
Callsign meaning "Columbus, Georgia's Q"
Owner PMB Broadcasting
Sister stations WRLD-FM, WKCN, WRCG
Webcast Listen Live
Website Q1073.com

WCGQ (107.3 FM, "Q107.3") is a radio station broadcasting a Top 40 (CHR) music format.[1] WCGQ is licensed to serve the community of Columbus, Georgia, USA. Its studios are co-located with four other sister stations on Wynnton Road in Columbus east of downtown, and its transmitter is located in Phenix City, Alabama.

Programming

Current

Current weekday on-air personalities include Elvis Duran and the Morning Show on mornings, Dave Arwood on Middays, Damon Free on afternoon drive, and "Nudge at Night" on nights. Notable weekend personalities include "Sebas". Current syndicated programming includes The Rick Dees' Weekly Top 40 hosted by Rick Dees on Saturday mornings, Saturday Night Online Live hosted by Romeo on Saturday nights, and American Top 40 hosted by Ryan Seacrest on Sunday mornings at 8.

Former

Notable former on-air personalities include Kris Earl Phillips, The Smoker (Scott Howitt), Bill Lenky (Bill Lee), P.J. Walker, Merlin Jones, Jefferson Keyes, Al Haynes (now programming sister station WRCG-FM), Randy Reeves, Chuck Bear, Joe Cook, Scott Miller, Lulu, Spikey Mike, Bob Raleigh, Rick Casey (Ralph Carroll), Shelby Guest, Lee "Lee Baby" McCard, Bob McGee, Brian Waters, Dave Kelly, James Steele (James Gilmore), Mark "Mark in the Dark" Ross, Dave Arwood, Bear O'Bryan, Jeff Tate, Robert Cunningham, Jeff Michaels, Leo Davis, Mark Gunn, Andy Woods, and Stella (Joe Mclure).

Ownership

In December 2002, McClure Broadcasting, Inc., (Chuck McClure Jr., president) reached an agreement to sell this station to Archway Broadcasting Group (Al Vicente, president/CEO). This was part of a four-station deal, along with WRLD-FM, WRCG, and WKCN, for a reported combined sale price of $15 million.[2] At the time of the sale, WCGQ carried an adult contemporary music format.

History

WCGQ signed-on, "live", on December 26, 1973, at 6:00am, replacing an automated Country music format under call-letters, WHYD-FM (also known as, "Hydee").

The first on-the-air announcement on WCGQ was made by WCGQ start-up Consulting Program Director, David Tate:

"This is WCGQ, Columbus, Georgia, 'The New 107-Q', where the Rock revolution starts NOW".

Then, Tate played the first musical selection ever broadcast on WCGQ, Revolution, recorded by the British pop band, The Beatles.

Indeed, a Rock revolution did begin at WCGQ-FM that day. WCGQ trounced its direct competitor, WDAK-AM, in only 4 months. In the April/May, 1974 Arbitron ratings Radio Market Report for Columbus, GA, WCGQ became the leading FM popular music radio station in the Columbus, GA metropolitan area.

107-Q's earliest musical style was marked by a decidedly eclectic, "left-of-center", musical mixture, featuring playlists with artists like David Essex, Ian Thomas, Bachman-Turner Overdrive (which was called, "underground" music at the time) and Jimi Hendrix. Also, WCGQ played songs by a number of "Southern Underground" bands and singers, including The Allman Brothers' Band, Black Oak Arkansas, Wet Willie and others. "Southern Rock" was crystallizing in the world of pop music at the very moment of WCGQ's inception.

This "left-field" strategy was apparently by-design, in order to give WCGQ the initial veneer of being an "underground" FM station. But the presentation-style of WCGQ was purely in the "Top 40" mold, with a handful of Top 40 "shotgun", short, singing identifiers ("jingles") and high-energy radio announcers, often referred to in the radio trade as, "Boss Jocks".

Kris Earl Phillips was the 6pm-10pm on-air host during the earliest days of WCGQ. Phillips eventually reached radio's most prominent Top 40 station, according to the Arbitron radio ratings, WHTZ-FM/New York, NY (a.k.a. "Z-100"), in 1991.

In April, 1974, due to a business dispute between WCGQ management and David Tate's employer, Bill Parris Programming of Washington, DC, Tate was ordered to withdraw prematurely from the 107-Q project and Kris Earl Phillips actually guided 107-Q as Program Director through its first ratings period. But, by then, the start-up strategy had largely been set by Parris and Tate.

Later, WCGQ was programmed directly by William B. Parris, of Bill Parris Programming of Washington, D.C. (who initially hired Tate to execute the 107-Q start-up) and the station took on a decidedly more "Urban" tenor. As a result, WCGQ attracted a large number of African-American listeners in WCGQ's city-of-license, Columbus, GA.

By 1975, under the direction of Parris, WCGQ became the overall number one radio station in the Columbus, GA radio listening market. WDAK-AM's audience ratings fell into obscurity during the period after 1975.

In the late 1970s, WCGQ increased its transmitting power to 100,000 watts and changed its operating frequency from 107.7 mHz to 107.3 mHz, in order to more effectively serve the growing Columbus metropolitan area. The station also began airing American Top 40 with Casey Kasem in 1977. In the late 1980s, WCGQ changed its over-the-air nickname from "107-Q" to its current nickname, "Q107.3". Curiously, the WCGQ "listener request line" telephone number still refers to its original FCC-allocated operating frequency, 107.7 mHz: (706) 322-1077. This studio telephone number has remained unchanged since the station originally signed-on in 1973.

Notable Industry Accomplishments

WCGQ holds the distinction of broadcasting the "Top 40" radio format longer than any other American commercial radio station: almost 40 years and still going.

Acquisitions and Mergers

On July 31, 2008, local investment group PMB Broadcasting LLC (headed up by Jim Martin) purchased this station along with Columbus-area sister stations WRLD-FM, WRCG, WCGQ, and WKCN from Archway Broadcasting Group LLC for a reported sale price of $7.2 million.[3] At the time of the sale, the station carried a contemporary hit radio music format.

References

  1. ↑ "WCGQ Facility Record". United States Federal Communications Commission, audio division.
  2. ↑ "Changing Hands - 1/20/2003". Broadcasting & Cable. 2003-01-20.
  3. ↑ "Deals - 8/18/2008". Broadcasting & Cable. 2008-08-18.
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