WMMY

WMMY
City	Jefferson, North Carolina
Broadcast area	Watauga, Avery, Ashe, Wilkes
Branding	Highway 106.1 & 102.3
Frequency	106.1 MHz
Format	Country music
ERP	10,500 watts
HAAT	155 meters
Class	C3
Facility ID	91
Transmitter coordinates	36°19′53″N 81°35′17″W / 36.33139°N 81.58806°W / 36.33139; -81.58806
Callsign meaning	WM MY Country 106 (former branding)
Owner	Curtis Media Group
Sister stations	WWMY, WZJS, WATA, WECR, WXIT
Website	highway1061fm.com

WMMY (106.1 FM) is a radio station broadcasting a country music format. Licensed to Jefferson, North Carolina, USA, the station broadcasts from studios on Blowing Rock Road in Boone, North Carolina^[1] and serves the counties of Watauga, Ashe, Avery, Alleghany, Wilkes, Catawba and Caldwell in northwestern North Carolina.^[2] The station is currently owned by Curtis Media Group.

History

Highland Communication Associates bought WATA from the Roland Potter family in the late 1980s and started WZJS. Aisling bought these stations in 2003; the same time as the company also purchased WECR, WECR-FM and WXIT. It was then that WZJS switched from a Country Music format to Contemporary Christian, thus allowing for WMMY to become the High Country's new FM country radio station. The station started out using the moniker, "My Country 106", but after several years, switched to using "Highway 106". Aisling went into receivership and George Reed of Media Services Group was appointed to manage the stations until a buyer was found.^[3] Later in the year, Curtis Media Group purchased the station.^[4] On February 24, 2013, sister station WECR-FM (now WWMY) began simulcasting WMMY, and the branding of the two stations was modified to "Highway 106 & 102.3."

References

↑ "About Us" on station Web site
↑ Station home page
↑ Scott Nicholson, "Receivership: Local stations seek buyer," The Watauga Democrat, March 14, 2008.
↑ "Transactions for Oct. 10, 2008". Radio and Records. Retrieved 2011-10-18.

External links

Official website

Query the FCC's FM station database for WMMY

Radio-Locator information on WMMY

Query Nielsen Audio's FM station database for WMMY

Country radio stations in the state of North Carolina

Stations	WACB – Taylorsville WAGY – Forest City WBHN – Bryson City WBRM – Marion WCAB – Rutherfordton WCBT – Roanoke Rapids WCMS-FM – Hatteras WCOK – Sparta WCVP – Murphy WCVP-FM – Robbinsville WDSL – Mocksville WDWG – Rocky Mount WFSC – Franklin WHKP - Hendersonville WIST-FM – Thomasville WIXE – Monroe WIZS – Henderson WKBC – North Wilkesboro WKJO- Smithfield WKKT – Statesville WKML – Lumberton WKRK – Murphy WKRX – Roxboro WKSF – Old Fort WKSK – West Jefferson WKVS – Lenoir WKXR – Asheboro WKYK – Burnsville WMMY – Jefferson WMNC – Morganton WMNC-FM – Morganton WMPM – Smithfield WNBB – Bayboro WNCB – Cary WNCC – Franklin WNTB – Topsail Beach WOHS – Shelby WPAQ – Mount Airy WPAW – Winston-Salem WPCM – Burlington-Graham WPTL – Canton WPTM – Roanoke Rapids WPYB – Benson WQDK – Gatesville WQDR-FM – Raleigh WQSL – Jacksonville WQZL – Belhaven WRHD – Williamston WRHT – Morehead City WRNS – Kinston WRNS-FM – Kinston WRSF – Columbia WSME – Camp Lejeune WSOC-FM – Charlotte WTAB – Tabor City WTQR – Winston-Salem WUDE – Bolivia WWGP – Sanford WWMY – Beech Mountain WWQQ-FM – Wilmington WYRN – Louisburg WZGM – Black Mountain WZKT – Walnut Creek

See also adult contemporary classic hits college country news/talk NPR oldies religious rock sports top 40 urban other radio stations in North Carolina

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