Wayne Goss (make-up artist)

Wayne Goss
Born Wayne Alan Goss
(1978-03-04) March 4, 1978
Bridgwater, Somerset, England
Residence Newport, Wales
Nationality British
Occupation Makeup artist, YouTube personality, entrepreneur
Years active 2009-present
Home town Burnham-on-Sea
Height 1.83 m (6 ft 0 in)
Parent(s) Alan Goss
Bernie Goss
Relatives Paul Goss (brother)

YouTube information

Genre
Subscribers 2.3 million subscribers
(January 2016)
Total views 279 million views
(January 2016)
Network Kin Community

Wayne Alan Goss (born 4 March 1978)[1][2] is an English makeup artist, YouTube personality and entrepreneur. Best known for his "Wayne Goss" channel on YouTube, he is the creator and owner of the self-eponymous makeup brush line launched in September 2013. As of November 2016, Goss' main YouTube channel had over 2.7 million subscribers and had had 344 million views.[3]

Early life

Born in the town of Bridgwater in Somerset, England, as the first child to Alan and Bernie Goss, at eighteen months old he was fostered to his maternal uncle and his wife and raised in Burnham-on-Sea.[1] Despite relating the development of his interest in makeup at a young age, Goss has said in various interviews that suffering from acne at the age of 20 was the spur to his launching a career in the makeup industry.[4][5]

Career

Goss has said that he started out as self-taught by reading makeup books written by contemporary artists Way Bandy and Kevyn Aucoin. He then furthered his study in makeup artistry in London and trained professionally as a makeup artist.[5] Goss works freelance without a portfolio and takes bookings on the recommendation of existing clients.[6]

YouTube

Gossmakeupartist

Goss began publishing videos on YouTube under the username Gossmakeupartist in 2009.[7] Unlike makeup tutorials commonly found on YouTube, Goss' videos incorporate other features such as instructing viewers in different ways of makeup application for the corresponding face shapes aiming to provide a user-friendly approach to makeup.[8] His tutorial on how to contour and highlight like Kim Kardashian has over ten million views as of 2016.[9]

Goss has signed with the multi-channel networks on YouTube, Kin Community, since 2013.[10] His main channel is the most subscribed channel of a male makeup artist and is ranked 33rd on the most subscribed how to & style YouTube channel category,[11] and has been honored with several awards, including Refinery29's Beauty Innovator Award for Must-Watch Beauty Vlogger.[12]

Gossmakeupchat

In 2012, Goss established his second YouTube channel, Gossmakeupchat, where he regularly posts product reviews and videos discussing other topics. The channel has over 400,000 subscribers as of September 2016.

Makeup brush line

In September 2013, in partnership with Beautylish, a west-coast based e-commerce site, Goss launched his own line of makeup brushes and its first collection, "Wayne Goss - The Collection." The line was successful, and the collection sold out in the first minutes after launching online.[5][7] His limited edition Holiday Brush accumulated a 12,000-person waiting list before release.[13] "The Wayne Goss Face Set" and "Eye Set", an extension of the brush line, were released in spring 2014.[14] The line was nominated for Best Makeup Brushes in the 2014 Readers' Choice Awards organized by beauty blog Temptalia.[15] Since launch, "Wayne Goss" brushes have gained popularity, being described by the CEO of Beautylish as one of the best-sellers sitewide.[16]

In September 2015, Goss announced on his YouTube channel and his social media accounts the launch of his "Brow Set".[17]

Collaboration

Goss collaborated with Paula's Choice in creating the brand's "The Nude Mattes Eyeshadow Palette", launched in April 2014 as a limited edition release.[18]

Awards

Year Title Award Nominated work Result
2014 Temptalia's Readers' Choice Awards Best Makeup Brushes Wayne Goss Brushes Nominated
2015 Refinery29's Beauty Innovator Award Must-Watch Beauty Vlogger Himself Won

References

  1. 1 2 Goss, Wayne. "DRAW MY LIFE - GOSSMAKEUPARTIST". YouTube. Retrieved 11 July 2015.
  2. ↑ "Goss Makeup Artist". Facebook. Retrieved 12 July 2015.
  3. ↑ "YouTube". Retrieved 24 June 2015.
  4. ↑ "The Experts. The Makeup Artists. Wayne Goss". www.carolinehirons.com. 21 November 2013. Retrieved 26 June 2015.
  5. 1 2 3 "Interview: Meet Wayne Goss, the Male YouTube Makeup Star Selling Out Product in Five Minutes". The Cut. Retrieved 24 June 2015.
  6. ↑ "Expert makeup artist and educator Wayne Goss goes one on one with The Makeup Show".
  7. 1 2 "Wayne Goss Beautylish". Beautylish. Retrieved 24 June 2015.
  8. ↑ "Face facts... the A-Z of how to brush up on your beauty routine!". Belfast Telegraph. 23 April 2015. Retrieved 12 July 2015.
  9. ↑ Goss, Wayne. "Highlight and Contour Like Kim Kardashian". YouTube.com. Retrieved 26 June 2015.
  10. ↑ Van, Alan (24 December 2013). "Makeup Guru Wayne Goss Talks Charlotte Tilbury and Signing with Kin Community". newmediarockstars.com. Retrieved 26 June 2015.
  11. ↑ "YouTube Top 100 Most Subscribed How To & Style Channels List - Top by Subscribers". vidstatsx.com. Retrieved 27 June 2015.
  12. ↑ "Refinery29 Launches First-Ever Beauty Innovator Awards With A Nod To Industry Disruptors In Beauty, Skincare, & Hair". PR Newswire. 17 June 2015. Retrieved 12 July 2015.
  13. ↑ "Meet The Beauty Product With A 12,000-Person Waiting List". Huffington Post. Retrieved 25 June 2015.
    - "n Care Rulebook And Embrace These 6 Offbeat Beauty Solutions". Huffington Post. Retrieved 11 July 2015.
  14. ↑ Russell, Jill. "The Next Big Thing from Wayne Goss is Here...". Beautylish.com. Retrieved 26 June 2015.
    - Russell, Jill. "Tutorial: Sultry, Smokey Eye with Wayne Goss, The Eye Set". Beautylish.com. Retrieved 26 June 2015.
  15. ↑ "2014 Readers' Choice Awards: Our Favorite Makeup and Beauty Products". Retrieved 26 June 2015.
  16. ↑ Montes, Stephanie. "THE BEST SELLERS FROM A TOP BEAUTY SITE". thezoereport.com. Retrieved 26 June 2015.
  17. ↑ Goss, Wayne. "BROW REVOLUTION! TIME TO CHANGE EVERYTHING!". youtube. Retrieved 10 September 2015.
  18. ↑ "THE NUDE MATTES EYESHADOW PALETTE". paulaschoice.com. Retrieved 26 June 2015.
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