Wendy Moe
| Wendy Moe | |
|---|---|
| Institutions |
University of Maryland, College Park University of Texas, Austin |
| Education |
University of Pennsylvania Georgetown University |
| Doctoral advisor | Peter Fader |
|
Website www | |
Wendy Moe is a marketing professor at the Robert H. Smith School of Business at the University of Maryland and the Director of the MS in Marketing Analytics program.[1] She is known for her research in digital and social media analytics.[2][3]
Moe frequently speaks to business communities, such as the Marketing Science Institute,[4] on issues related to social media marketing and analytics. Moe's research on binge watching behavior in a streaming environment has been featured on the NPR show, The Hidden Brain hosted by Shankar Vedantam.[5]
Education
Moe earned a BS, MA and PhD from the Wharton School at the University of Pennsylvania and an MBA from Georgetown University.[6]
Books
- Social Media Intelligence, Cambridge University Press 2014, ISBN 9781107031203
References
- ↑ "As demand for big data analysts grows, schools rush to graduate students with necessary skills". Washington Post. Retrieved 26 April 2016.
- ↑ "Customers, Social Media and the Internet's Silent Majority". Freakonomics. Retrieved 26 April 2016.
- ↑ "Business Rx: Social media provide valuable way to get customer feedback". Washington Post. Retrieved 26 April 2016.
- ↑ "Emerging Research in Social Media Intelligence". MSI.org. Retrieved 26 April 2016.
- ↑ Vedantam, Shankar. "Encouraging TV Binge Watching May Backfire On Advertisers". NPR.org. Retrieved 26 April 2016.
- ↑ "Wendy Moe CV"
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