XEEST-AM

XEEST-AM

City	Mexico City
Broadcast area	Greater Mexico City
Branding	Quiéreme 14-40
Frequency	1440 kHz
Format	Contemporary music in Spanish and talk programs
Power	25 kW day 1 kW night[1]
Callsign meaning	ESTudiantes AM (1980s name)
Owner	Grupo Radio Centro (operated by Grupo Radial Siete) (XEEST, S.A. de C.V.)
Website	quiereme1440.mx

XEEST-AM is an AM radio station in Mexico City. Located on 1440 kHz, XEEST-AM is operated by Grupo Radial Siete and broadcasts contemporary music in Spanish, as well as talk programming under the name "Quiéreme 14-40".

History

XELZ-AM received its first concession on December 1, 1942, to María Cardona de Zetina. For most of its history under this callsign, it broadcast ranchera music and was known as "Radio LZ". It was sold to Radio Variedades, S.A. in 1961, and became a part of Grupo Radio Centro. In the late 1970s, the tropical format Radio AI changed from 1320 AM to 1440.

By the 1980s, it had adopted the XEEST-AM callsign and was known as "Estudiantes AM", targeting a youth audience with pop in Spanish. This format evolved into "Radio 14-40" in the mid-80s with Spanish-language rock joining the musical mix. Yet again, in 1989, the station changed names, this time to "Radio Alegría", but kept its format, eventually incorporating the wave of Spanish-language rap. In 1993, the format was changed and the station became "Radio Éxitos" (a name that had been used on XERC-AM until 1988), with 1960s classic rock in English.

In 1994, Grupo Radio Centro and Grupo Radial Siete engaged in a station swap where the latter would take operational control of XEEST, while Radio Centro took over Radial Siete's XHFO-FM 92.1. Under Radial Siete, the station changed yet again, to "Sonido Crystal" with a grupera format; in 1998, it became as the news-oriented "Radio Noticias 14-40". By 2005, it offered ballads and spoken programs as "La Reina del Hogar"; this changed to the all-spoken "Cambio 14-40" in 2007. The station took on its current format in 2012; for the first two months as a romantic station, it was known as "Radio Amor 14-40" but not long after changed to its current name, possibly to avoid confusion with XHSH-FM, known as "Amor 95.3".

References