Yoga Journal
| Editor | Carin Gorrell |
|---|---|
| Former editors | Kaitlin Quistgaard |
| Frequency | 9xs a year + 5 SIPs |
| Publisher | Melissa Strome |
| Total circulation (December 2014) | 375,618[1] |
| Year founded | 1975 |
| First issue | May 1975 |
| Company | Active Interest Media |
| Based in | Boulder, CO[2] |
| Language | English |
| Website |
www |
| ISSN | 0191-0965 |
Yoga Journal is an American media company that publishes a magazine, a website, DVDs, tablet editions, and puts on conferences devoted to yoga, food and nutrition, fitness, wellness, and fashion and beauty.
Beginnings and growth
Yoga Journal was started in May 1975 by the California Yoga Teachers Association, which included William Staniger, Chairman (aka William Golden since 1982), Rama Jyoti Vernon, President, Janis Paulsen, Secretary/Treasurer, and board members Ike and Judith Lasater, Rose Garfinkle, and Jean Girardot. William Staniger was Yoga Journal's founding editor. Judith Lasater was Copy Editor, Janis Paulsen, Elmer Brunsman, and Jean Girardot were Assistant Editors, and Ike Lasater was Business and Advertising Director. Their goal was to create a magazine that would unite the growing yoga community and provide "material that combines the essence of classical yoga with the latest understandings of modern science."
By the mid-1990s, as yoga's popularity in America grew, circulation for Yoga Journal reached 66,000. During these years, key figures at the magazine included former publisher Michael Glicksohn, former editors-in-chief Stephen Bodian and Rick Fields and former longtime managing editor Linda Cogozzo. In the fall of 1998, John Abbott, a former investment banker at Citicorp and an avid yoga practitioner, bought the magazine, and brought in Kathryn Arnold as editor-in-chief. In January 2000, they redesigned and relaunched the magazine. Since their arrival, the paid circulation has grown from 90,000 to 350,000; the readership is now over 1,300,000.[3]
Yoga Journal has won many major media awards including five consecutive Western Publications Association's Maggie Awards for "Best Health and Fitness Magazine," and the Award's top honor for "Best Overall Consumer Publication."[4] The magazine has won four Folio Editorial Excellence Awards for "Best Health and Fitness Magazine " in the country.
In September 2006, the magazine was bought by enthusiast publisher Active Interest Media which publishes Vegetarian Times, Backpacker, and other consumer enthusiast titles.[5] Forbes magazine has called the Yoga Journal website "the Web's most expansive and impressive Yoga site."[6]
Editorial Focus
Each issue of Yoga Journal contains several in-depth feature stories that touch on the themes of yoga, food and nutrition, fitness, wellness, and fashion and beauty, as well as the following columns and sections:
| Column | Definition | ||
|---|---|---|---|
| Basics | Yoga Journal's most popular column.[7] Presents yoga asana and philosophy in an easily accessible format for people who are new to yoga. | ||
| Eat Well | This award-winning column examines the connections between health, spirit, and food. | ||
| Home Practice | Tools for doing yoga in the privacy of your own home | ||
| Yogapedia | In-depth instruction on moving from the simplest form of a pose to the most advanced. Written by authoritative master yoga teachers. | What's the Buzz | Covers trends, news, fashion, people, places, and things that make the world of yoga fun and rewarding |
| Be Well | Information on herbal remedies, Ayurvedic medicine, nutrition, bodywork, and other modes of natural healing that can be part of a yogic lifestyle | ||
| Wisdom | How yoga philosophy can provide modern practitioners with a road map for living a more evolved life. | ||
| Travel | Features writers who explore themselves while exploring the world. |
Yoga in America
Yoga Journal's 2012 survey, Yoga in America found the yoga market to be worth more than $10 billion per year. The data, collected by the Harris Interactive Service Bureau (HISB), shows that 20.4 million people practice yoga in America.[8]
Yoga Journal LIVE!
Yoga Journal hosts several major events conferences a year with top yoga teachers in the United States, including Rodney Yee, Ana Forrest, Seane Corn, Sadie Nardini, Tias Little, and many others.
International editions
Yoga Journal currently has 11 international editions which are published in Australia, China, France, Germany, Italy, Japan, Korea, Russia, Spain, Thailand and Turkey.
References
- ↑ "eCirc for Consumer Magazines". Alliance for Audited Media. December 31, 2012. Retrieved June 21, 2013.
- ↑ "Yoga Journal". Active Interest Media. Retrieved December 10, 2015.
- ↑ "Yoga Journal". Yoga Journal. Retrieved 2010-09-27.
- ↑ "WPA - Western Publications Association". Wpa-online.org. 2010-04-24. Retrieved 2010-09-27.
- ↑ "Archived copy". Retrieved June 23, 2007.
- ↑ "Best of the Web". Forbes.com. Retrieved 2010-09-27.
- ↑ "Yoga Journal History".
- ↑ "Archived copy". Archived from the original on March 31, 2014. Retrieved March 3, 2014.
