1948–49 United States network television schedule (weekday)

Talk shows are highlighted in yellow, local programming is white, reruns of prime-time programming are orange, game shows are pink, soap operas are chartreuse, news programs are gold and all others are light blue. New series are highlighted in bold.

NOTE: This page is missing info on the DuMont Network, which started daytime transmission before any other United States television network.

Fall 1948

	10:30 am	11:00 am	1:00 pm	1:30 pm	2:00 pm	5:30 pm	6:00 pm	6:30 pm
ABC	local programming					Cartoon Teletales (M W) / The Singing Lady (Tu Th)	local programming
CBS	local programming		Vanity Fair (Tu Th) / This Is the Missus	The Missus Goes a-Shopping / Ladies Day	local programming			6:30 PM: The Adventures of Lucky Pup (since 8/23) 6:45 PM: local programming
NBC	local programming					Howdy Doody	local programming
DMN	TV Shopper (since November 1)^[1]	?						6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)

Winter 1948/1949

	10:30 am	11:00 am	noon	12:30 pm	1:00 pm	1:30 pm	2:00 pm	2:30 pm	3:00 pm	3:30 pm	5:00 pm	5:30 pm	6:00 pm	6:30 pm
ABC	local programming
CBS	local programming				Ladies Day (MWF)	Ladies Days (until 2/1) / Vanity Fair (M Tu Th F)	local programming					The Chuck Wagon		6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming
NBC	local programming										5:00: These Are My Children 5:15: Western Balladeer (variety)	Howdy Doody	local programming
DMN	Welcome, Neighbors	The Stan Shaw Show	Man in the Street (to 12:15) / Amanda (from 12:15)	Camera Headlines (encore to 12:45) / Fashions in Song (from 12:45)	Okay, Mother	?		The Wendy Barrie Show	A Woman to Remember (to 3:15) / Vincent Lopez Speaking (from 3:15)	?				6:30 PM: Russ Hodges' Scoreboard (F, to 6:45)

On Dumont, half-hour-long live variety show Johnny Olson's Rumpus Room debuted in January 17. It aired in the 10:00 a.m. half-hour.

There is some dispute as to the exact lineup on DuMont. The above listing is according to What Women Watched: Daytime Television in the 1950s (University of Texas Press, 2005) by Marsha Cassidy. This would create a conflict with some other sources that have TV Shopper still in the lineup at this time.

Spring 1949

	10:30 am	11:00 pm	11:30 am	noon	12:30 pm	1:00 pm	5:00 pm	5:30 pm	6:00 pm	6:30 pm
ABC	local programming
CBS	local programming			Ladies Day	Vanity Fair (MWF)	local programming		The Chuck Wagon		6:30 PM: The Adventures of Lucky Pup 6:45 PM: local programming
NBC	local programming						Western Balladeer (M F, then Tu Th from 5/9, at 5:15) / Here's Archer (Tu Th) (to 5:15)	Howdy Doody	local programming
DMN	TV Shopper	?	11:45: A Woman to Remember (to 12:00, until May 2)	?						6:30 PM: Russ Hodges' Scoreboard (F) (to 6:45, until April 22)

Summer 1949

	10:30 am	11:00 am	noon	12:30 pm	1:00 pm	1:30 pm	2:30 pm	3:00 pm	5:00 pm	5:30 pm	6:00 pm	6:30 pm
ABC	local programming
CBS	local programming		The Ted Steele Show (to 7/9)	Vanity Fair (MWF, to 7/9)	local programming		2:30: local programming 2:45: Classified Column (from 7/25)	local programming	5:00: local programming 5:15: Classified Column (from 7/25)	The Chuck Wagon		6:30 pm: The Adventures of Lucky Pup 6:45 pm: local programming
NBC	local programming								5:00: Here's Archer (Tu Th until 14/7) 5:15: Western Balladeer (Tu Th until 14/7)	Howdy Doody	local programming
DMN	TV Shopper	?			Okay, Mother^[2]	?						The Magic Cottage (since July 18)^[3]

On Dumont, Okay, Mother was previously aired on New York based WABD channel, then the network flagship station.

Notes

↑ http://www.dumonthistory.tv/a2.html
↑ McNeil, Alex (1996). Total Television, p. 615. Penguin Books. ISBN 0-14-024916-8.
↑ Davis, Jeffery (1995). Children's Television, 1947-1990. Jefferson, NC: McFarland. p. 163. ISBN 0-89950-911-8.

Sources

United States network daytime television schedules

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