MeisterSinger (watchmaker)

MeisterSinger
Industry watches
Founded 2001
Founder Manfred Brassler[1][2]
Headquarters Münster, Germany
Products watches and timepieces
Number of employees
 20
Website www.meistersinger.net

MeisterSinger is a manufacturer of mechanical wristwatches based in Münster, Germany.[1][3] Annual sales are claimed to be 10,000 pieces[4]

History

As a self-taught jeweller Manfred Brassler founded the company "Watch People" with Klaus Botta in 1989. The watches produced were primarily quartz. He sold the company in 1999 so that he might pursue his interest in the creation of higher-end mechanical timepieces. In 2001 MeisterSinger was formed.[5] The name was chosen to draw parallels to a title given to German singers in the Middle Ages who had discovered new melodic elements.[2]

Design

MeisterSinger watches distinguish themselves from others by the fact that they use a single hand rather than two or three. This feature of sundials and some old clock towers, for example Westminster Abbey, acted as inspiration behind the design.[2] In 2013 MeisterSinger released a watch based on the Westminster Abbey clock face to commemorate the 60th anniversary of the coronation of Queen Elizabeth II.[6]

Additionally, to create a sense of symmetry, the hours 1-9 are prefixed with a "0" such that every number on the dial has double-digits.[5]

Historically MeisterSinger used movements sourced from ETA SA, but due to limited availability[7]chose to develop their own in-house movement.[8]

Awards

In 2015 the MeisterSinger Circularis won an IF product design award.[9] In 2016 the Adhaesio model won both an IF award and a Red Dot award.[10]

See also

Further reading

References

  1. 1 2 "Profile - MeisterSinger". meistersinger.net. Retrieved 2015-11-28.
  2. 1 2 3 Craddock, Felicia (2014-03-27). "Getting Back to the Essentials of Time". The New York Times. New York. Retrieved 2015-11-22.
  3. ↑ Braun, Peter (2015), Wristwatch Annual. Abbeville Press.
  4. ↑ "INTERVIEW: Manfred Brassler About Meistersinger's Unique and Recognizable Single-Handed Watches". monochrome-watches.com. Retrieved 2015-11-24.
  5. 1 2 Lücke, Robert (2006-05-07). ""Meistersinger" am Handgelenk" ["MeisterSinger" on your wrist]. Die Welt (in German). Berlin. Retrieved 2015-11-22.
  6. ↑ "MeisterSinger anniversary timepiece". The Jeweller Magazine. London: National Association of Goldsmiths. June 2013.
  7. ↑ http://www.wsj.com/articles/SB10001424052702304069604579157080572309154
  8. ↑ "Mein ist das Werk". Manager Magazin (in German). Retrieved 2015-11-26.
  9. ↑ "MeisterSinger Circularis scoops iF Design prize". watchpro.com. Retrieved 2015-11-24.
  10. ↑ http://www.watchpro.com/meistersinger-wins-red-dot-award-with-one-handed-adhaesio/
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