Planalytics

Planalytics is a weather analytics, software, and services company based in Berwyn, Pennsylvania. The company analyzes the impact of weather on business in industries including retail, CPG, agriculture, energy, insurance, and finance.[1]

The weather analytics are used to identify business opportunities and risks associated with weather volatility.[2] The analytics are derived by combining historical business and weather data, which provides a metric called Weather-Driven Demand. Weather-Driven Demand is the percent increase or decrease that weather alone has on sales year-over-year. In 2016, Planalytics provided analysis to several major publications on how warm weather on the East Coast affected the 2015 holiday shopping season[3] and the effects of Winter Storm Jonas on businesses hit by the storm.[4][5]

Planalytics was incorporated as Strategic Weather Services in 1996.[6] Planalytics, Inc. has issued and pending patents protected by United States and international law.[7]

References

  1. ↑ "Planalytics Welcomes New Executive as Growth of Weather Analytics Accelerates". Benzinga.com. October 8, 2015.
  2. ↑ Koba, Mark (May 2, 2014). "There's money in bad weather, and it's booming". CNBC. Retrieved December 7, 2015.
  3. ↑ "Holiday sales fall short of forecasts: NRF". CNBC. Retrieved 2016-01-25.
  4. ↑ Calvert, Scott; Kamp, Jon; Harrison, David. "Storm Paralyzes Much of East Coast". Wall Street Journal. ISSN 0099-9660. Retrieved 2016-01-25.
  5. ↑ "NewsWorks Tonight — NewsWorks". Newsworks.org. Retrieved 2016-01-25.
  6. ↑ Moran, Sarah E. (April 1, 2001). "Firm provides tools for forecasting weather product sales". Daily Local News.
  7. ↑ "United States Patent: 5521813". May 28, 1996.
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