The FAB Awards

FAB Awards logo

Established in 1998, The FAB Awards is an international awards programme focused on food and beverage brands.[1]

Some of the brands that have won the FAB Award include McDonald's, Coca-Cola, Skittles, James Ready Beer, Heineken and Arla Foods.

Agencies that have previously won the FAB plate include BBDO, JWT, Leo Burnett, DDB, McCann Erickson, Razorfish, TBWA, Ogilvy & Mather, Lewis Moberly, Design Bridge, Pearlfisher, Landor, Turner Duckworth and Williams Murray Hamm.

Categories

Here are the various categories an entrant can submit their work into:[2]

1. Retailers

  • restaurants
  • hotels
  • bars and clubs
  • grocery outlets
  • off licences
  • convenience stores
  • petrol stations

2. Health Foods

  • low calorie foods
  • low fat foods
  • organic foods
  • slimming products
  • sweeteners
  • energy drinks
  • vitamin and mineral supplements
  • lowered cholesterol products

3. Dairy Products

  • eggs
  • butter
  • margarine and other spreads
  • cheese
  • cream and crackers
  • milk
  • flavoured milk
  • milk shakes
  • milk desserts
  • yoghurts
  • ice cream

4. Baking & Sweet Foods

  • biscuits and cakes
  • bread
  • breakfast cereals
  • crispbread
  • rolls
  • flour and other baking products
  • desserts
  • jam
  • honey
  • peanut butter etc.
  • sugars and syrups

5. Savoury Foods

  • meat
  • fish
  • seafood
  • pasta
  • pizza
  • rice
  • chilled and fresh delicatessen products
  • fresh, frozen, canned and dried fruit and vegetables
  • mayonnaise
  • vinegar and dressing
  • oils
  • soups and sauces
  • baby foods

6. Alcoholic Drinks

  • beers
  • lager
  • cider
  • wines and champagnes
  • cocktails
  • fortified wines
  • wine and spirit coolers

7. Non-alcoholic Drinks

  • coffee
  • tea
  • drinking chocolate
  • malted drinks
  • mineral water
  • still and carbonated soft drinks
  • fruit and vegetable drinks

8. Confectionery And Snacks

  • sweet
  • savoury bars
  • bag snacks (inc. nuts, crisps, dried fruits etc.)

9. Pet Foods

10. Sponsorship Idents / Other Sponsorship

11. Environmental

  • Green
  • Organic

12. Special

13. Photography

14. Airports & Railways

Media

  • Ambient Media
  • Best Use Of Media
  • Best Use Of Technology
  • Branded Content
  • Branded Entertainment
  • Branded Identity
  • Brand Redesign
  • Charitable Causes
  • Collateral & POS
  • Direct Marketing
  • E-Mail
  • Experiential Campaigns
  • Guerrilla Marketing
  • Integrated Campaigns
  • Logo Design
  • Mobile
  • Online Advertising
  • Packaging Design
  • Photography
  • Poster & OOH
  • Press
  • Radio
  • Retail Interiors/ Environment
  • Sales Promotion
  • Social Media & Social Business
  • TV & Cinema Advertising
  • User Generated Content
  • Virals
  • Websites
  • Web Banners

Judging

Judging takes place by international juries in London and usually takes three weeks. All nominated entrants are notified shortly after the judging. The winners are announced only at the awards ceremony.

Previous judges

The following are some of the Judges that have judged The FAB Awards over the past 17 years, since :[3]

Stuart Devlyn, Designer – Wiliams Murray Hamm, London
Danny Klein, Partner – Millford Brand, The Netherlands
Paula Macfarlane, Creative Director – Siebert Head, London
David Beard, Creative Director – Brandhouse WTS
Tim Watson – Zentropy Partners, London
Joao Fernandes – View, Portugal
Mark Hiltout, Creative Director – Ogilcy, Brussels
Rodanthi Senduka, Creative Director – Red Design Consultants, Athens
Patrick Kampman, Creative Director – Publicis, Stockholm
Bernd Misske, Chairman – McCann Erickson, Vienna
John Rushworth, Partner – Pentagram, London
Adrian Kilby, Founder & Partner – The Formation, London
Josep Ferrara, Creative Director – McCann Erickson, Barcelona
Marcello Minale – Minale Tattersfield, London
Lucy Jameson, Head Of Account Planning – DDB, London
Matthew Howell – Joshua, London
Rafa Anton, Exec. Creative Director – Vitruvio Leo Burnett, Madrid
Carl Jones, EVP Creative – BBDO, Mexico
Anjana Musenich, Creative Director – Cosmoblonde, Hamburg
Barbara Schmidt, Creative Director – Elephant Seven, Hamburg
Martin Boswell, Managing Director – Pancentric, London
Frederick Dewispelaere, Former Writer – EURO RSCG, Brussels
Paul-Kemp Robertson – Contagious Magazine, London
Greg Mutton & Stuart Button, Creative Team – CHI Advertising, London
Michel Rogale, Exec. Creative Director – JWT, Paris
Dave Woodall, Sr. Art Director – JWT, London
Simon Edwards, Marketing Director – Cobra Beer, London
Patrick Isaac – Saatchi & Saatchi, Copenhagen
Martin Lannering – ANR BBDO, Gothenburg
Rod Petrie – Design Bridge, London
Richard Mellor, Founder & Creative Director – Hyperinterative, London
Diedrick Koopal, Creative Director – Neboko TBWA, Amsterdam
Rolando Sainz De Lan Pena, President – Bassat Ogilvy & Mather, Madrid
Holger Jung – Jung V Matt, Hamburg
Mary Lewis, Creative Director – Lewis Moberly, London
Lucinda Semark – Britvic Soft Drinks, London
Jeremy Perrot, Exec. Creative Director – McCann Erickson, London
Cheryl Berman, Chairman & Chief Creative Officer – Leo Burnett, Chicago
Daniel Bonner - Global CCO, Razorfish
Neil Dawson - Partner & Exec. Creative Director, BETC London
John Vinton - Creative Director, AIS London
Nicola Davies, Planner & Strategy Director
Graham Wall - Creative Director, Table 19
David Jenkins - Partner, Keen & Able, London
Stephen Bell - Creative Director, Coley Porter Bell, London
Paul Taylor - Creative Director, BrandOpus, London
Steve James-Royale - Creative Director, The Yard Creative
JP Hunter - Creative Director, Webb de Vlam, London
Anthony Biles - Creative Director, Biles Inc.

Awards

Winners with the FAB & FABulous Awards

The Hurlingham Club in London has hosted the FAB Awards ceremony for the all 18 years of its existence.

The ceremony, which usually takes place in May, is a formal black tie event that includes dinner and drinks. It is attended by nominees, industry personalities, past judges and other select invitees.

The ceremony showcases all the nominated work and hands out the awards to the respective winners.

There are two types of awards to be won on the night:

FAB Award

This is equivalent to a 'Gold' in other major award ceremonies. There can be multiple FABs across a single category.

FABulous Award

These are the grand winners on the night and are awarded over a family of categories, such as, Traditional Advertising (TV, Press, Posters, etc.) or Digital Advertising (Online, Website, Social Media, Viral, etc.)

A project must have won a FAB Award on the night to be considered for a FABulous Award.

Google FAB Brand of the Year

Introduced in 2013, this award is handed out to the brand that fares the best in the judging session. This includes the number of nominations, FAB and FABulous Awards it wins. This is also the only award that is announced before the actual awards ceremony. In 2015, this awards was Sponsored by Google UK.[4]

Previous winners

Year Brand
2016 Mars, Incorporated
2015 Mars, Incorporated
2014 Kit Kat
2013 McDonald's

Google FAB Agency of the Year

Similar to the Brand of the Year Award, this award is given to the agency that performed the best during the judging session. The award was introduced for the first time in 2003. This awards was also Sponsored by Google UK in 2015.[5]

Points are handed out for nominations, FAB Awards and FABulous Awards. The agency that amasses the most points is named Agency of the Year.

Previous winners

The following are the agencies that have won the Agency of the Year Award:[6]

Year Agency
2016 AMV BBDO London
2015 AMV BBDO London
2014 AMV BBDO London
2013 JWT London
2012 BBDO Toronto
2011 AMV BBDO London
2010 BBDO New York
2009 Williams Murray Hamm, London
2008 Turner Duckworth London & San Francisco
2007 AMV BBDO London
2006 AMV BBDO London
2005 BBDO New York
2004 CHI Advertising, London
2003 JWT London
2002 Leo Burnett Worldwide
2001 Adam&Eve DDB London
2000 JWT New York

FAB Food Fight

In 2013, The FAB Awards along with WCRS published seven print ads to promote the 15th edition of the awards. That was the first time FAB ran an advertising campaign to promote the event.

The campaign is the brainchild or former FAB winner and WCRS creative Naz Nazli. Nazli came up with the idea while judging the awards in 2011.[7]

Full credits for the campaign:

Agency: WCRS
Copywriter: Naz Nazli & Rob Welch
Art Director: Naz Nazli & Rob Welch
Creative Director: Billy Faithfull
Photographer: Andy Gallacher
Post Production: Joanne Stubbs, Andy Gallacher & Tomek Drozdowski
Design: Tomek Drozdowski, Stein Olsen , Felipe Faudez & Daniel Atkinson
Stylist-Make Up: Bridget Lee
Client: The FAB Awards

References

  1. ↑ "The FAB Awards", About, June 5, 2013
  2. ↑ "The FAB Awards", Categories, June 5, 2013
  3. ↑ "The FAB Awards", FAB Jury, June 5, 2013
  4. ↑ "F&B News", Google UK to Sponsor Major Categories at The FAB Awards, March 27, 2015
  5. ↑ "F&B News", Google UK to Sponsor Major Categories at The FAB Awards, March 27, 2015
  6. ↑ "Ad Forum", The FAB Award Winners, June 5, 2013
  7. ↑ "F&B News", The FAB Food Fight, May 21, 2013
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