The Institute for Art and Olfaction

Founded in 2012, The Institute for Art and Olfaction is a non-profit organization devoted to advancing public, artistic and experimental engagement with scent.^[1]

History

"The West Coast's first organization to explore perfume in a larger arts context",^[2] The Institute for Art and Olfaction (IAO) was founded in October 2012 by Saskia Wilson-Brown, with the assistance of a team of advisors. The IAO opened its experimental studio to the public in downtown Los Angeles in March 2013, moving to Koreatown in March 2014 and to its new home on Chung King Road in Chinatown, Los Angeles in March, 2015. The IAO was created to counterbalance what Wilson-Brown perceived as a lack of access and transparency in the fragrance industry.^[3]

In January 2014, the IAO launched its first large-scale public arts project with ‘A Trip to Japan in Sixteen Minutes, Revisited’^[4] at the Hammer Museum. It has since collaborated with Zoe Crosher, Andrew Berardini, Austin Young, Marcos Lutyens, Victor Wilde (Bohemian Society), Bettina Hubby, dublab, Jo Burzynska, Cat Jones, Aleesa Cohene, Snowblink, Erik Benjamins, Maxwell Williams, The Institute for New Feeling, Hilda Kozarii, Mateo Tannat / Public Fiction, Seth Bogart, Christine Finley, Esmeralda Kosmatopoulous, and many more artists, writers and musicians.^[5]

In April 2014, the IAO held the first annual Art and Olfaction Awards, a yearly awards mechanism designed to help celebrate excellence in independent and artisan perfumery.

Notable Projects

• 'A Trip to Japan in Sixteen Minutes, Revisited': A collaboration led by the IAO, reimagining Sadakichi Hartmann's failed scent concert in New York in the early 20th century. Perfume compositions by Sherri Sebastian were propagated using an updated version of Sadakichi Hartmann’s scent machine by Eric Vrymoed and Kamil Beski. The whole was elucidated by an audio composition by Bennett Barbakow with live foley by Barbakow and Julia Owen. Each guest left with a limited edition program designed by Micah Hahn. The installation/performance took place at Hammer Museum in January 2014.^[6]
• 'Manifest Destiny': A project by Zoe Crosher, with scent creation by the IAO, where the IAO created iterative perfumes to accompany Crosher's billboard installations along the I-10, from Florida to California. The project was produced by Los Angeles Nomadic Division in 2013, 2014 and 2015.^[7]
• 'The Eyes Are Always There': An installation by Joe Merrell at Machine Project in Los Angeles, where the IAO created a series of scents based on testimony from famous UFO abduction cases (including the Barney and Betty Hill abduction.) The scented installation took place in 2015.^[8]
• 'Scent of Mystery': A collaborative re-imagining of the original Smell-O-Vision film, screened at The National Media Museum in Bradford UK (2015),^[9] The Danish Film Institute in Copenhagen Denmark (2015),^[10] and The Arclight Cinerama Dome in Los Angeles during the TCM Classic Film Festival (2016).^[11]
• A.I.X. Scent Fair: A three-day scent fair at Hammer Museum, led by curator Darin Klein and the IAO, featuring over thirty independent, artisan and experimental perfumers. The event took place at Hammer Museum in 2016.^[12]
• The Art and Olfaction Awards: A yearly award mechanism devoted to experimental, artisan and independent perfume practices, which launched in 2013 and had its first event in 2014.^[13]
• '24 Hours / 15 Scents': A project produced by the IAO for the Pulitzer Arts Foundation in St. Louis, MO. with The Firecracker Press, where the olfactory memories of 15 St. Louisans were translated into scent, and printed into a folio with texts by writer Eileen G'Sell.^[14]
• 'Love Potion No. 9': A collaborative scented speed-dating event with artist Bettina Hubby, that took place at The Institute for Art and Olfaction in February, 2015.^[15]
• 'Little Trees Mural': A large scale mural made entirely of Little Trees Air Fresheners, at Standard Hotel in Downtown Los Angeles.^[16]

Philosophy

Part of The Institute for Art and Olfaction's mission is to create access to perfume education and materials, in line with Wilson-Brown's belief that perfumery is "inaccurately seen as elite."^[17] The result is that the IAO is considered "[...] one of the few places in the country where anyone can learn about the history and process of perfumery."^[18]

"[...] I found access to be extremely limited. [...] My approach is, 'Let's all learn together,' so I gathered the resources. And our weekly open-session workshops, part of our mission of creating access, welcome artists, designers, filmmakers, kids from East L.A., both men and women. [...] I am not particularly fascinated with perfume as a consumption project. My interest relates to my arts background. The institute is based on the potential to subvert the industry in some way to change how we think about luxury and beauty."^[19]

The IAO has hosted talks and events by guest speakers including game designer Simon Niedenthal, artist Gayil Nalls and USC professor James McHugh, and has presented workshops, classes or otherwise collaborated with The Getty Center, The Getty Villa, The Wallace Collection (UK), Otis College of Art and Design, Henry Art Gallery, The Natural History Museum Los Angeles, Fowler Museum at UCLA, Huntington Library and Gardens, Scent Culture Institute, amongst others.^[20]

References