Thrillophilia

Thrillophilia
Type of site
 Travel website
Available in English
Owner Chitra Gurnani and Abhishek Daga
Revenue Increase 3 Crore (FY 2012–13)
Slogan(s) Tours and Activities Simplified
Website Thrillophilia.com
Alexa rank 14440 (February 2015)[1]
Commercial Yes
Launched 2011
Current status Online

Thrillophilia is an Indian Tours and Activities company headquartered in Bangalore, Karnataka. It was founded by Chitra Gurnani and Abhishek Daga in 2011. In its initial years, Thrillophilia focused on online sales of adventure tours but it later expanded to being a marketplace of tours and activities across Asia.

The corporate outdoor and experiential learning model adopted by Thrillophilia in its early days, has proven to be of great significance since it was fairly new concept in India.[2]

History

Thrillophilia was founded in 2011 by Abhishek Daga, alumnus of the IIT BHU and Chitra Gurnani alumnus of the Indian School of Business and DA-IICT.[3] Initially they used word of mouth and Digital marketing to popularize their company.[4] A few months later, the company sold its trip to Ladakh on Thrillophilia.com. Today, as per Alexa traffic rankings, Thrillophilia is among the top 20 Travel Web sites and has been credited with India's largest tours and activities company with more than 8000 tours on website.[5] Thrillophilia claims to have had at least 70% growth every quarter since its founding.[6] The company started with eco tours and experiential tours in 2011 branched out to selling corporate tours, activity honeymoon trips and weekend getaways.[6][7] Further in 2012, Thrillophilia added wildlife getaways. As of today, Thrillophilia employs over 70 people.[8]

Funding

Initially bootstraped with ₹1,500,000[9] Thrillophilia has since then twice raised funding from Angel funds.

Locations

The company's headquarters is located in Bangalore's HSR Layout neighbourhood. Thrillophilia has offices and customer service centers across India.

References

  1. ↑ "Thrillophilia.com Site Info". Alexa Internet. Retrieved 2012-08-02.
  2. ↑ "What's muzzling adventure sports in India? - Page2 - The Economic Times". Economictimes.indiatimes.com. 2011-11-10. Retrieved 2012-09-16.
  3. ↑ "Emphasis Added : Followup File: Thrillophilia". Youngworldrising.com. 2010-03-08. Retrieved 2012-09-16.
  4. ↑ "The Chronicle: Interview with Mr. Abhishek Daga (Chemical 2007), Co-founder of Thrillophilia". ITBHUGlobal.org. 2009-12-20. Retrieved 2012-09-16.
  5. ↑ "101 Must do Thrilling Adventure Activities in India - Press Release". Digital Journal. 2012-03-22. Retrieved 2012-09-16.
  6. 1 2 "Indians Taking to Adventure Travel is on the Rise - Press Releases - DNA". Dnaindia.com. 2012-08-07. Retrieved 2012-09-16.
  7. ↑ "Add some thrill to your summer! - DNA - English News & Features - Lifestyle & Leisure". dnasyndication.com<. 2012-06-15. Retrieved 2012-09-16.
  8. ↑ "About Thrillophilia". Thrillophilia.com. Retrieved 2012-09-16.
  9. ↑ Vishal Khandelwal. "Interview With Abhishek Daga Of Thrillophilia.jCom". copywriterinindia.com. Retrieved 15 June 2011.
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