Torrid (clothing retailer)

Torrid
Limited liability company
Industry retail
Founded 2001
Headquarters City of Industry, California
Number of locations
 300 [1]
Key people
 Lisa Harper
Products Plus-size clothing, gifts
Revenue US$ 725,142,000 (FY '05)
Website torrid.com

Torrid is a women's retail chain formerly owned by Hot Topic. While it is still under the same parent umbrella as Hot Topic, in 2015 the company branched off to become Torrid, LLC. The store offers plus-size clothing and accessories for women and teenage girls sizes 10- 30. Torrid began to offer 00 size (size 10) clothing in store as well as some size 6, 30 clothing in their stores. Torrid began operations in April 2001.[2] The first location opened in the Brea Mall in Brea, California. Torrid currently has over 400 stores in operation across 36 states in the United States. Torrid opened its first store location in Canada (Toronto) in August 2015.[3]

Products

The store's clothing styles are aimed at women. In 2005, Torrid expanded its merchandise selection to include styles distinct from its parent company, Hot Topic. Torrid sells accessories, shoes, jewelry, novelty tee shirts, fashion tops, pants, Capri pants, shorts, skirts, dresses, outerwear, intimate apparel, hosiery, gifts, and beauty products. Torrid follows the Hot Topic merchandise strategy of monitoring fashion trends closely, utilizing direct communication between customers, employees and corporate personnel to be in step with current fashion.

Models

In February 2014, Georgina Burke was named the first face of Torrid and signed a one-year contract. In December 2014, Philomena Kwao was signed as a second face of Torrid.[4]

In 2015, Torrid launched their first model search, inviting customers to apply and audition to become the next face of Torrid. Over 14,000 people auditioned, with the winner being Lyanna Lynette.[5] In May 2016, it was announced that the brand would be doing a second model search to find their spokesmodel for 2017.

References

  1. ↑ Hot Topic, Inc. Reports 1st Quarter Financial Results
  2. ↑ https://community.torrid.com/torrid/customer_service/about_us.asp
  3. ↑ "First Torrid store in Canada - Toronto". www.shopping-canada.com. Retrieved 18 January 2016.
  4. ↑ Brown, Rachel. "Torrid Signs Georgina Burke to One-Year Contract". http://www.wwd.com/. Women's Wear Daily. Retrieved 12 February 2014. External link in |work= (help)
  5. ↑ http://stylenews.people.com/style/2016/01/15/exclusive-torrid-model-search-winner-announcement/

External links

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